Inroducing Kushyfoot - Massages Your Feet With Every Step - Combining Style with Comfort, Innovation with Practicality

Introducing KushyfootTM, the first hosiery brand to revolutionize the way we cover our feet by incorporating the ancient healing of Reflexology to massage feet with every stepTM. The massage action works by providing extra comfort through its padded and wavy design, which provides a cushion between bare feet and the hard soles of a shoe.

Los Angeles, CA January 8, 2005 -- Ugg Boots. PDA. Jogging Strollers. Waterproof Mascara. Common theme? Now that theyre here, we simply cant live without them. Under the premise of why-didnt-I-think-of-that-inventions? comes the most innovativeand logicalway known to mankind to soothe your soles, treat your feet and quite simply, make you feel better everyday. Introducing KushyfootTM the first hosiery brand to revolutionize the way we cover our feet by incorporating the ancient healing of Reflexology to massage feet with every stepTM.

Put Your Best Foot with KushyfootTM
After one step, you too, wont be able to live without at least one pair of KushyfootTM. In fact, there hasnt been any exciting innovation in the hosiery/sock category to create such a nationwide buzz in decades! KushyfootTM is the brainchild of Mitchell Brown, Creator of KushyfootTM, which is owned by Doris International, Inc., one of the worlds leading hosiery manufacturers. After being in the industry for so long, there comes a point where you strive to create design concepts that have the power to make a change, explains Brown. So after conducting a test market with the KushyfootTM technology the accolades rolled in. Brown took the revolutionary concept one step further and applied it to all types of socks for both women and men. Once I saw how KushyfootTM truly made people feel better, a light bulb went off and I realized that we simply had to apply the same technology to every sock category on the market. According to Brown, naming the product was simple. His criteria included three things: A name that conveyed everything the product did; A name that had to be fun; and most importantly, A name that had to roll off your tongue and turn into a smile.
    
How KushyfootTM Reflexology Works
The ancient healing art of Reflexology was originally practiced thousands of years ago by the Indian, Chinese, and Egyptian cultures. Pressure points in the feet are considered paths to all areas in the body, both releasing blockages and restoring the free flow of energy. Reflexology (pressure point stimulation) alleviates the effects of stress and tension by inducing deep relaxation and enabling the nervous system to calm down and function with a natural equilibrium. The next best thing to a session with a reflexologist? KushyfootTM!

KushyfootTM products were designed on the basic principals of reflexology technology, explains Brown. We use a three dimensional sole with Lycra yarns developed by Invista, built on DuPont, innovation to provide a constant massage with every step.

The massage action works by providing extra comfort through its padded and wavy design, which provides a cushion between bare feet and the hard soles of a shoe. The special pattern provides compression to the sole, particularly beneath the balls of feet, which are known to get the most abuse from walking, exercising, and simply standing. The discomforts typically associated with aching feet are known to contribute to various other aches and pains throughout the body. The KushyfootTM sole provides help to relieve tension and discomfort in the feet, thereby helping to relieve stress and fatigue throughout the entire body. The result is the feeling of having a constant foot massage with every step, Its comfort taken down to a whole new level.

Well Dressed & Well Heeled with KushyfootTM
From the soccer mom to the savvy fashionista to the sports enthusiast to the Wall St. banker, there is a KushyfootM product for all to enjoy. Since covering ones feet with some type of sock is a necessity, we thought it was important to cover all lifestyles by creating socks to fit every shoe and wardrobe, states Brown.

Women's Styles:           
- Toe Covers                
- Foot Tubes           
- Foot Covers        
- Low Cut Socks
- Crew Socks
- Trouser Socks
- Sheer Knee Highs
- Casual Crew Socks
- Athletics Low Cut Socks
- Athletics Quarter Socks
- Athletics Crew Socks

The KushyfootTM Comfort Zone
Today, looking good and feeling good are interchangeable. Fortunately, KushyfootTM now makes that possible from heel to toe. In a $6 billion industry, who would have thought that a product that costs under $5 would sweep the nation, revolutionizing the way we wear socks forever. After just a few steps in a pair of KushyfootTM socks, you will find yourself wondering how you ever walked a mile in your old socks.

KushyfootTM products come individually packaged with a drawing of a bright, fun character enjoying her socks with coordinating wardrobe and shoe suggestions. Assorted styles will be available nationwide in September 2004 with a retail price range of $2.99 - $4.99. Available at Rite Aid, Fred Meyer, HEB, Nordstrom Rack, as well as www.kushyfoot.com. KushyfootTM massages your feet with every stepTM.

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